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August 2007 |
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The Right Glass Can Make All The Difference
Cast a glance across the bar at almost any restaurant, cafe, pub or tavern and chances are you'll find a wealth of glassware. For certain you'll see wine glasses, in at least still and sparkling wine formats. You may even find individual designs for both red and white wines or even different, larger shapes for brandishing with the more expensive bottles. There will be highball and rocks glasses, plus cocktail glasses for martinis and other drinks served straight up, and maybe another style or three for margaritas, brandies, and other specialty cocktails and spirits.
But for beer? Well, if the bar is like the vast majority of others in the county, ales and lagers in all their styles and permutations will be accorded but one lonely and, let's face it, rather homely vessel: the shaker glass.
Frankly, beer deserves better. Walk into any cafe in Belgium, where beer is treated with the same respect as is wine, and you will find different glasses for not only each style of beer, but often every individual brand. In Bavaria, pilsners are poured in one style of glass, pale lagers in another and wheat beers in a very stylish third.
Even in England, where pints of best bitter and ordinary lager comprise the vast majority of all beer sold, pubs will stock specialized glassware for stronger or more full-bodied brews.
But aping the practices of the Europeans is not why it's recommendable to break out of the single beer glass rut. It's all about maximizing the flavors of premium beers and driving sales of the high-margin brews with eye-catching presentation.
Just as it has been proven that different wines simply taste better when presented in specific glass shapes, so too is there evidence that the taste of various beers can be altered by the style of vessel in which they are served. With their robust aromas and assertively dry characters, for example, pale ales show their best side when poured into a straight-sided or slightly sloped glass with a wide mouth. More effervescent pilsners, on the other hand, benefit from taller, thinner glasses for the same reason sparkling wines are offered in flutes: The design concentrates the bubbles and accentuates aroma.
Operators also can get a boost from the aesthetics of beer glassware. Consider the effect of a half-liter of Bavarian-style wheat beer being carried across the room and served to the lucky woman at table 10. Elegant, statuesque and topped with a fluffy cap of pure white foam, the glass is going to catch customers' eyes. Before you know it, premium priced wheat beers will be flying across the bar. The same effect will hold true for barley wines, Belgian ales and even ultrapremium craft beers, each poured from the tap into their own signature glasses.
Often, operators embarking upon a premium beer program for the first time have concerns about how to best make the customer conscious of the variety of beers being stocked. Highlighting the beers in carefully chosen and properly presented glassware remains one of the most effective ways to maximize awareness, not to mention highly profitable sales of premium beer.
Excerpted from: NACS Newsletter, by Stephen Beaumont |
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Fintech Reps to attend PDI Users Conference and NACS
PDI Users Conference
Fintech representatives will be in San Antonio, TX later this month. The PDI Users Conference will be held August 25th-29th at the Marriott Rivercenter. Stop by the Fintech booth to find out how you can maximize your use of PDI through Fintech.
NACS
Then in November, you can find Fintech at the National Association of Convenience Stores annual convention at the Georgia World Congress Center in Atlanta, GA. From November 7-9, Fintech representatives will be on hand to answer all of your questions about how Fintech can streamline your business operations. Stop by Booth #2008 - we look forward to seeing you!
Fintech Partners and Strategic Alliances
Partnering at Fintech has proven to be a powerful and effective tool to help clients deal with rapidly changing business environments and technologies.
Fintech is committed to delivering the highest quality of customer satisfaction and has forged strategic solution alliances and partnerships with carefully selected technology partners, service and consulting partners, and trade associations. Fintech's partnering strategy provides clients with solutions that allow them to thrive in today's competitive marketplace. These collaborations ensure that customers can rely on seamless systems interoperability and maximum business value from Fintech regulated payment processing and data solutions.
Examples of successful technology partnerships include integration with the leading convenience and petroleum industry software providers and restaurant management and food service industry solutions providing enhanced inventory management, pricing visibility and centralized control. In addition, Fintech has also developed and maintains systems interfaces with all route accounting software systems for 1,200 alcoholic beverage distributors providing retailers with EDI compatible line-item invoice data.
Fintech works closely with partners to create powerful industry-focused solutions, share research and points of view on emerging industry trends, develop performance benchmarks based upon best practices, and share methodologies and approaches. Collaborations are based upon commitment to mutual success and the achievement of tangible value for clients. Fintech partnerships and alliances combine market leading technologies and thought leadership that help our customers improve operational efficiency and improve service levels while delivering unparalleled ROI and innovation for clients.
For more information, please contact Paul Byrum, Director of Strategic Alliances at 1.800.572.0854, ext. 229 or pbyrum@fintech.net. |
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Click here to enter the contest!
Enter our quarterly contest to win a gift certificate to one of a selection of Fintech retailers such as Target, Costco, Kroger, Exxon, Applebees, Outback and others!
First Prize (1 winner)
$500 gift certificate
Second Prize (1 winner)
$100 gift certificate
Third Prize (5 winners)
$50 gift certificate
Congratulations Winners!
Please join us in congratulating our winners of our quarterly Fintech Focus newsletter contest (May 2007):
First Prize - $500 gift certificate to one of a selection of Fintech retailers
Jill Clark - Wichita Distributors
Second Prize - $100 gift certificate to one of a selection of Fintech retailers
Julia Agresta - Republic National Distributing Company
Third Prize - $50 gift certificate to one of a selection of Fintech retailers
Amber Rector - Morgan Oil Company
Kim Foernsler - O'Charley's
Diane Bailey - Coco Beverage, Inc.
Michael Wax - Coastal Beverage Co
Theresa Black - Northwest Arizona Distributors, Inc
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Distributors
Acme Wine Company
Amante Wine Distributing
BelVino LLC
Cash Distributing Co.
Cenla Beverage
Duff Beer and Wine Distribution
Eagle Brand Beers
Ed Phillips and Sons
Executive Wines, Inc.
G.O. Global Trade & Investments, Inc.
Graybull Organic Wines, Inc.
Great Plains Distributors, LP
Heritage Wines, Inc.
Hootin Holler Package
Johnson Brothers of Hawaii (Hawaii)
Johnson Brothers of Hawaii (Kauai)
Johnson Brothers of Hawaii (Kona)
Johnson Brothers of Hawaii (Maui)
Laurello Vineyards
Legendary Distributors Ltd
Mad Anthony Brewing Company
Magnolia Wine Company
Maize Valley Winery
Market Wine Inc.
MAVERICK WINE CO.
Metro Premium Wines of Georgia
Nebraskaland Distributors
Pangaea Wine Company
Patricia Green Cellars
Pike Distributors Inc.
Pinnacle Brands of Florida Inc.
Premium Distributing LLC
RA Jeffrey's Distributing Co. of Lumberton
Raffaldini Vineyards
Red River Beverage
Rocky Mountain Vinifera
Silver Eagle Distributors, LP
Standard Sales Col, LP
Statewide Beverage
T Squared Imports
Villa Del Vino, Inc.
Vin DiVino, LTD
Ward Beverage Inc.
Young's Market Company, LLC-CA
Bars
Amira's Enterprises
Bar Smith
Living Room Theaters
Metro Diner
Monterra
Premiere Bowling & Entertainment
Primo's Bar & Grill
The Golf Club of The Wharf
Wild Bull/Skybar Inc.
Wooden Shoe Tap Room
Wow Cafe & Wingery |
Convenience Stores
Bourne Food Mart, Inc.
Chitimacha Trading Post
Clean Properties, LLC
Diana Super, Inc.
EZ Energy USA Inc.
ForDad Inc.
Good Oil, Inc.
Highland Shell
Magness Oil
Max Oil Company, Inc.
Merle Boes, Inc.
Mountain Energy
Orange Beach Marina LLC
Peto's, Inc.
Sonal Properties
Standish/RPF Oil Company
Hotels
MFS Ypsilanti Holdings LLC
MHC Operating LP
Radisson Hotel Grand Rapids Riverfront
Rochester Resorts
Select Hotels Group LLC
Supermarkets
Aldi - Frederick Division
Ashville Beverage Center, Inc.
Ashville Foods, Inc.
Food Bazaar
Liquor Stores
Cork Liquors VIII
Cork Liquors IX
Cork Liquors X
Cork Liquors XI
D'Vine Wines of Winchester
D'Vine Wines of Stephens City
Fairfield POA Marina
Quick Stop Liquors, Inc.
Concessions
City of Springboro/Heatherwoode Golf Club
Continental Cafe dba Summit on the Park
Ed Boesen Investments
Hillside Productions
Ivy League Baseball Club
Meadow Hills
Montgomery Professional Baseball Club, LLC
Nelson's Marina and RV Park, Inc.
The Des Moines Menace Soccer Club
Wrigley Field Rooftop Club, LLC
Wrigley Rooftops IV, LLC
Other
Joliet Junior College
Oklahoma Beverages
Schlitterbahn Water Park
Restaurants
408 Eddie, Inc.
7 Rivers Golf Club
Abrob, Inc.
AIG Baker Orange Beach Marina LLC
AMC North Port Inc.
AMC Riverview Inc.
American Girl Boutique & Bistro
American Pie Group
Apple Two Associates of Ga, Inc.
Apple Two Associates, Inc.
Applejam Beverage, Inc.
Ashman Court Hotel
Atlantic American Properties, Inc.
Bada Inc.
Bar Louie Ann Arbor #758
Bar Louie Branson
Bar Louie D.C.
Bar Louie Livonia #770
Barbecutie Restaurant & Catering Co.
Barcelona Tapas
Barking Frog
Bayou City Wings
Bayview Yacht Club
Beef O'Brady's of Pace
Biltmore Forest Country Club
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Restaurants
Blue Food Groupline
Bluepoint DC #751
Bluewater Beach Grill
Boston Wings LLC
Buffalo Wings & Rings
C&S Seafood & Oyster
Cactus
Celebrity Reservations Inc.
Charcroff Investments LLC
Charlotte Country Club
Congaree Grill
Country Club of Detroit
Cowboy Club
Dean's Filling Station
Dearborn Ave. Bistro
Desert Firkin Pubs
Dunlay's On The Square
Dunlay's Roscoe, LLC
Earlywine Golf Course
Eat Pizza on Dale Mabry
Estelas Mexican Restaurant
Fargo Rose, LLC
Focus Hospitality, LLC
Food Dance Cafe, Inc.
Frandeli
Franklin Athletic Club
Genghis Grill
Ginn Hammock Beach Resort
Hammoud Inc.
Harp Wood Inc.
HGW Holdings, LLC
Holly Tree Country Club
Hurricane Grill and Wings
JKN, LLC
La Torta Rica
Lake Hefner Golf Course
Lalo's 4400
Langevin Restaurant Group
LaRosa's Inc.
Lincoln Park Golf Course
Lynncoryan Management, Inc.
Max Enterprises
Moe's SW Grill N. Lakeland
Mongo Management, LLC
Montgomery Wings, LLC
Movie Tavern Partners, LP
Mudsocks Grill
O'Daddy, LLC
Ocean Resorts
Old Chicago
Orange Beach Armada Club, LLC
OTG DCA Ventures, LLC
Owl's Eyes of Spartanburg
P&M LLC
Pepper Dinning Inc.
Pikks Tavern
Plymouth Restaurant
Pokagon Gaming Authority
Rgv Prop. Mgmt
River Oaks Golf Course Management, LLC
Romero's Italian Bar & Grill
Royal Spirits Inc.
Rudy's West Bar-B-Q LLC
S. Corp
Salamander Innisbrook, LLC
Scott's Place
SDT II Holdings, LP
Shane's Rib Shack New Tampa
Sherlock's II River Oaks
Star Bar & Grill
Suma Health System Hospitals
T.G.N. Ent. Inc.
Table 8, South Beach
The Pizza Corporation
Think Green/Bruce Hills Golf Club
Tijuana Flats #1603, LLC
TJF Management
Trosper Park Golf Course
Walking on Water, LLC
Watermark Country Club
Whitman Properties, LLC
Wing City Grille, LLC
Wok Hay
X-Tapa Joe's Mexican Food
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| 7702 Woodland Center Blvd., Suite 50 | Tampa, FL 33614 |
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